Good work, quietly hidden
The site is older than the business
Most small firms build a site once, then grow past it. The work gets better every year and the shopfront stays where it was.
What it costs. Every enquiry starts with the customer deciding whether you are still trading.
Nobody can tell you apart
Same template, same stock look, same three words about passion. A customer comparing three suppliers has nothing to hold on to.
What it costs. You compete on price, because nothing else is visible.
It is invisible on a phone
Text too small to read, buttons too close to tap, a form that will not submit on a small screen. Most people arrive this way.
What it costs. The people most ready to buy are the ones who leave first.
What we actually do
Every finding, counted
This is the live severity display from the audit tool, cut down to fit. The numbers and the three findings below are sample output, marked as such — your own report carries your own figures.
Grey text on a mid-grey panel. It reads on a designer screen in a dark room and disappears on a phone outdoors.
Three controls under 44px, stacked 4px apart. On a phone the wrong one gets pressed.
Two near-identical sans faces, neither chosen on purpose. Cutting one makes every page load faster and read cleaner.
One person, no layers
Takes the brand apart and rebuilds it as something you can hand to anyone — the mark, the palette, the type, the tone. Runs the audit and the rebuild too: measures what the site does now, then makes it do the job on the phone first.